Companies that have already given voice to their brand with us
Jingles:
Advertising Spots:
Sound Bumpers:
According to IBOPE, about 79% of the Brazilian population listens to the radio, on average, almost 4 hours a day. This shows that radio remains one of the most powerful advertising tools.
A well-produced jingle strengthens brands, brings companies closer to their audience and stays in the consumer’s memory. But to generate results, it needs to go beyond a simple song: it must convey emotion, credibility and identity.
Each radio station has a specific audience profile. And creating truly effective advertising requires experience, technique and artistic sensitivity.
At Sergio Mac Audio, several jingles have remained on air for more than 10 years on radio and TV, precisely because they were produced to communicate with impact and generate real results. Good advertising is not an expense: it is an investment in your brand.
Sound solutions for different goals
Commercial Jingles
Music created to strengthen your brand's recall.
Advertising Spots
Fast, impactful ads for radio, internet and campaigns.
Sound Bumpers
Sonic identity for programs, companies and digital content.
Frequently Asked Questions
Advertising Spot: A spoken ad, usually featuring professional voiceover and background music, used to promote products, services or campaigns in a direct and informative way. Available in 15, 30 (the most used), 45 and 60-second lengths. Spots can be: Direct Voiceover Spot: a narrator announces a promotion, product or service. Dialogue Spot: two or more characters talk, creating a short scene. Testimonial Spot: a format where someone speaks as a customer or user of the product, giving a testimonial.
Spot with Sung Tagline: A spoken ad that ends with a brief sung musical tagline, usually featuring the brand or product name, reinforcing message recall.
1 – Briefing: You tell us about your company and campaign.
2 – Creation: We develop the music, script and concept of the ad.
3 – Production: Recording of voices, instruments and professional finishing.
4 – Delivery: File ready for radio, internet or TV.
When the campaign remains active in the following years, only an annual usage renewal is made, corresponding to a percentage of the production’s current value.
This renewal exists because the jingle involves the participation of professionals such as singers and voice talents. For market ethics reasons, while the campaign is in use, these voices cannot record for competing companies in the same segment.
For example: if a singer recorded a jingle for a supermarket, while that jingle is airing she cannot record for another competing supermarket.
This way, the renewal guarantees continuous use of the advertising piece and respects the work of the professionals involved in the production (singers, voice talents, author, lyricist, arranger, musicians and producer). The copyright belongs to the author, by law, but the commercial rights belong to the client while the campaign remains active.
O prazo depende da complexidade do projeto, mas em geral a produção de um jingle pode levar de alguns dias a cerca de uma semana, incluindo criação, gravação e finalização.
No Brasil, as obras musicais são protegidas pela Lei de Direitos Autorais (Lei 9.610/98), que reconhece como obra protegida as criações do espírito humano, incluindo composições musicais com ou sem letra.
Quando uma música, jingle ou trilha sonora é criada por um compositor, os direitos autorais e comerciais ficam claramente definidos e protegidos por lei, garantindo segurança jurídica para quem utiliza a obra em campanhas publicitárias.
Já no caso de conteúdos gerados por inteligência artificial, a situação ainda é tema de debate jurídico em muitos países. Como não se trata de uma criação humana direta, a proteção autoral e a exclusividade da obra podem ser questionadas.
Além disso, sistemas de IA são treinados a partir de grandes bases de dados musicais, o que pode gerar resultados semelhantes a obras já existentes ou até mesmo a campanhas de outras empresas.
Por isso, em produções profissionais de publicidade, a criação musical feita por um compositor continua sendo a forma mais segura de garantir originalidade, exclusividade e proteção legal da obra.