Music that sells, moves and leaves its mark.
Companies that have already given voice to their brand with us
Sergio Machado
Composer, musician and music producer whose career began in childhood. Over more than 25 years, he has produced over 5,000 works, including jingles, advertising spots, songs and soundtracks, aired on radio, TV and digital media throughout Brazil. With experience since the earliest days of digital music production, he combines creativity, artistic sensitivity and cutting-edge technology to deliver results that connect brands and people. Today, he leads an experienced and highly qualified team focused on turning ideas into productions with identity, impact and international-level quality.
Frequently Asked Questions
Jingle: A sung advertising piece created specifically to promote a brand, product or campaign. It uses melody and lyrics to convey the message in a memorable way and reinforce brand identity. Available in 15, 30 (the most used), 45 and 60-second lengths. It’s the most effective of all.
Advertising Spot: A spoken ad, usually featuring professional voiceover and background music, used to promote products, services or campaigns in a direct and informative way. Available in 15, 30 (the most used), 45 and 60-second lengths. Spots can be: Direct Voiceover Spot: a narrator announces a promotion, product or service. Dialogue Spot: two or more characters talk, creating a short scene. Testimonial Spot: a format where someone speaks as a customer or user of the product, giving a testimonial.
Spot with Sung Tagline: A spoken ad that ends with a brief sung musical tagline, usually featuring the brand or product name, reinforcing message recall.
Sound Bumper (Vinheta): A short audio piece used to identify brands, programs, stations or audiovisual content, functioning as a sonic signature. It may include sound effects, a brief piece of music or a signature phrase. Length ranges from 2 to 10 seconds.
2 – Creation We develop the music, script and concept of the ad.
3 – Production Recording of voices, instruments and professional finishing.
4 – Delivery File ready for radio, internet or TV.
When the campaign remains active in the following years, only an annual usage renewal is made, corresponding to a percentage of the production’s current value.
This renewal exists because the jingle involves the participation of professionals such as singers and voice talents. For market ethics reasons, while the campaign is in use, these voices cannot record for competing companies in the same segment.
For example: if a singer recorded a jingle for a supermarket, while that jingle is airing she cannot record for another competing supermarket.
This way, the renewal guarantees continuous use of the advertising piece and respects the work of the professionals involved in the production.
When a song, jingle or soundtrack is created by a composer, the copyright and commercial rights are clearly defined and protected by law, ensuring legal certainty for those who use the work in advertising campaigns.
In the case of AI-generated content, the situation is still a matter of legal debate in many countries. Since it is not a direct human creation, authorial protection and the work’s exclusivity can be called into question.
Furthermore, AI systems are trained on large musical databases, which can produce results similar to existing works or even to other companies’ campaigns.
For this reason, in professional advertising productions, musical creation by a composer remains the safest way to guarantee originality, exclusivity and legal protection of the work.